Racing Pride

Torque Motorsport

Industry Partner

Torque is a motorsport marketing and PR agency, which works with well-known drivers, teams, championships, and sponsors, to help strengthen their careers and profiles by providing a diverse range of support. Torque undertakes a range of services that includes ; marketing, press releases, social media posting and strategy, video, website and livery design, media analysis, guest and hospitality management, sponsorship support, prospectus design, branding, and blog posts, for a wide variety of clients in the motorsport industry. It works with partners of all sizes, providing bespoke services to suit clients’ needs.

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Team Parker Racing

Industry Partner

Team Parker Racing is a championship-winning team competing at the highest levels of motorsport. Founded by Stuart and Andy Parker, it was initially famed for its success in Caterhams, and currently races in the Blancpain GT Series Endurance Cup, British GT Championship, British Touring Car Championship, Porsche Carrera Cup GB, and Caterham series, and has a strong relationship and history with Bentley.

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750 Motor Club

Industry Partner

Formed in 1939 with Austin Seven roots, the 750 Motor Club’s first offering – 750 Formula – defined ‘club motorsport’; a class that still exists today as the world’s longest running championship. Various formulae have been introduced since, with more than 20 series and championships now available from single seaters to hot hatchbacks and endurance offerings; positioning 750MC as one of the UK’s largest organisers. As well as the ensuring the highest quality experience with the largest grids and friendliest paddock, the focus remains on leading the way in affordable motorsport, whether via capitalising on new models, or investing in new technology.

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British Universities Karting Championship

Industry Partner

The British Universities Karting Championship involves hundreds of students from all over the UK coming together to represent their Universities and race wheel-to-wheel in high-performance outdoor racing karts. The Championship takes place over a number of rounds held at world-class outdoor karting circuits across the UK.

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Vroom Media

Industry Partner

Vroom Media is a multi-disciplinary creative agency specialising in motorsport. Vroom Media is assisting both Racing Pride and its ambassadors with a range of online and offline projects. With backgrounds in newspapers and magazines, print, branding and identity, websites, infographics, mobile apps and digital television, Vroom not only deals with corporate work but also handles some of the most famous names in motorsport such as Casey Stoner, Cal Crutchlow, Chaz Davies, Eugene Laverty and Scott Redding, as well as searching out and taking on new, upcoming talent. Vroom Media’s approach to motorsport clients focuses on providing world class online hubs, connecting them with their fans through social integration and depth of content, and presenting their communications, their brand and their sponsors, to the highest standards.

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Sports Media LGBT+

Industry Partner

Racing Pride is an innovative movement to positively promote LGBTQ+ inclusivity and to challenge negative stereotypes and misconceptions through the platform of motorsport. Racing Pride was developed alongside Stonewall UK and launched on 6th June 2019 as part of Pride month 2019. Prior to Racing Pride there has been no concerted effort to raise visibility for LGBTQ+ participants within motorsport, whether they be drivers, mechanics, engineers, fans, or those in race support, official, or associated media roles. Through a network of driver ambassadors, commercial partners, and supporters from across the motorsport and automotive industries (drawing on allies as much as the LGBTQ+ community itself), Racing Pride intends to change this. Racing Pride’s vision is to draw attention to the successes of LGBTQ+ people within motorsport in all of its forms and to establish the visible role-models which have been lacking to date in order to inspire further participation and encourage understanding and acceptance. Visibility is often the first, crucial step towards true inclusion and Racing Pride has the potential to make a far-reaching impact not just within motorsport but also among its diverse fan-base and, therefore, in society as a whole.

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Formula Student

Industry Partner

Formula Student is Europe’s most established educational engineering competition which uses motorsport to inspire students. Backed by industry and high-profile engineers such as Patron, Ross Brawn OBE, the competition aims to develop enterprising and innovative young engineers and encourage more young people to take up a career in engineering. The format provides an ideal opportunity for students to demonstrate their engineering knowledge and test and improve their capabilities to deliver a complex and integrated product in the demanding environment of a motorsport competition. All students taking part get a chance to demonstrate their technical analysis, engineering design and manufacturing skills whilst having to meet a strict deadline. Learning lessons along the way in team work, time management, project management, budgeting and presentation. This will give them experience in the skills prospective employers will be looking for and setting them up for a career in engineering.

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