Racing Pride enjoyed a hugely successful first Grand Prix Pride Hub at the Formula 1 Rolex Australian Grand Prix in 2024. From March 22 to 24 the Pride Hub was situated in Legends Lane, welcoming LGBTQ+ people and allies to relax, chat, and find a welcoming community in the first-ever dedicated space of its kind at a Formula 1 Grand Prix.

Hosted in collaboration with local Australian charity Proud 2 Play and Motorsport Australia, the Pride Hub brought together several communities to welcome LGBTQ+ Formula 1 fans to this safe space.

Across the weekend, our Hub was staffed by passionate members and volunteers who made the event a huge success. Welcoming countless LGBTQ+ fans and allies from the record 452,000 fans attending the Grand Prix, Pride Hub was open to people of all ages and backgrounds.

At the Hub, people learnt about our organisations and their work, about the history of LGBTQ+ people in motorsport in parallel with recent progress, and about allyship, as well as having the opportunity to engage in interactive activities.

Racing Pride was also lucky enough to occupy a stage slot in the Innovation Hub, see our partner teams up close in the pit lane, and co-host an evening event that brought together the LGBTQ+ community at the nearby Victorian Pride Centre. During the stage slot, our ambassador Jessica Alexander and local LGBTQ+ former driver Michael Goode had the chance to discuss their personal experiences in motorsport, sharing their hopes for the future and conveying how everyone can be an ally.

Racing Pride felt immense support at the first-ever Grand Prix Pride Hub from our attendees, members, and partners. Among the visitors to the Pride Hub was Aston Martin Aramco’s Head of F1 Academy & Driver Ambassador Jessica Hawkins, showing her support and saying “It’s about changing perception, I’m a big advocate for it and I think it’s great that you’re all here”.

Bridging communities and providing safe spaces, Racing Pride looks forward to building on this success with plans in store for Hubs at other upcoming events.