Racing Pride

New Scholarship Programme Launches for the Sponsorship Success Academy

Racing Pride has teamed up with Racing Mentor to offer a scholarship to the Sponsorship Success Academy for the LGBTQ+ racing community.

Beginning October 2021, the Sponsorship Success Academy is a cohort learning programme that will teach drivers the skills and mindset needed to gain sponsorship and grow a brand that will attract fans and sponsors. The course is designed to help drivers take their careers to the next level.

Keen to support the LGBTQ+ community, Racing Mentor’s founder Jess Shanahan reached out to us during the course development stage with the idea to provide scholarships that support inclusivity within motorsport. We jumped at the chance to support this and offer a scholarship to our LGBTQ+ audience. This will help a driver that has the raw talent but may otherwise not have the budget or confidence to join the course.

The Racing Pride Scholarship is open to all members of the LGBTQ+ community. Entry is via nomination and we encourage you to either nominate yourself or someone else for the scholarship. This is a worldwide opportunity, with no barriers or borders.

The successful person will get a fully funded place in the Sponsorship Success Academy’s first cohort. They’ll be able to join the Plus level of the course, which includes:

  • Six modules, taught across 12 live (and replayable) online sessions
  • Teaching of the Racing Mentor Influential Driver method
  • A personalised learning plan and progress tracker
  • Weekly homework club
  • Direct feedback from Racing Mentor
  • 1:1 media training with a member of the Racing Mentor team
  • Access to the Template Library — 40+ templates for pitching, proposals, and social media
  • Access to driver case studies
  • Access to exclusive pre-recorded interviews from experts
  • Free entry into the next cohort to support you into the 22/23 season.


Racing Mentor’s Jess Shanahan is keen to see you on the course, saying: “We’ve wanted to partner with Racing Pride ever since it started and have supported its work in the motorsport community. I’m pleased to be able to offer this scholarship as it will encourage and support the next generation of drivers in reaching their potential while adding to the great work Racing Pride is already involved in.

“Please go ahead and nominate yourself, a friend, or someone out there you think deserves this spot on the course. We want to see more of the diversity and inclusion motorsport needs and deserves.”

Racing Pride Co-Founder Richard Morris added: “Racing Mentor is now well established as the leading provider of training and resources for drivers seeking to build their brand within motorsport. As such, we are delighted to have teamed up with Racing Mentor to offer this scholarship place for a talented driver from the LGBTQ+ community who might not otherwise be able to access such opportunities, as well as a discount code for all of Racing Pride’s supporters.

We believe that this collaboration with Racing Mentor is an exciting and proactive way to further our work of supporting the LGBTQ+ community in our sport.”

Ready to nominate?

Email with details of the person you’re nominating and why they should be considered for this scholarship place on the Plus course.

Remember, we absolutely encourage you to nominate yourself.

Entries close on September 24th, with the successful driver announced by September 30th. Judging will be shared by the Racing Pride and Racing Mentor leadership teams. Any winner who may have already purchased a place (spots are limited to 50) will be refunded their cost/cost difference.


Want to learn more about the course?

Cohort 01 of the Sponsorship Success Academy is limited to just 50 places. If you’d like to find out more about how you can take your career to the next level, take a look at all the details here.

Already sold? Racing Pride has an exclusive discount code offering 10% off all course levels. Sign up here with the code RACINGPRIDE10